inspiration = passion

I receive inspiration from everything in life:     I enjoy seeing different pictures and colors, from all possible stimuli around me… either it is an exhibition in Tate Gallery or a unique stone in a marvelous beach in Greece…

In the pre-digital era I used to be a magazine collector and one of my favorite habits (was and still is!) to cut unique items from magazine papers and then pin them on a real wall! Obviously, my favorite wall is the one of my wardrobe of course. I had a real pinterest at home long before pinterest was developed!


My motto: 

“Share your passions with the world” 

Spending so many years around fashion&style, I had my AHA moment!

We ALL spend money in fashion, some of us more, some of us less, BUT we all spend on a daily basis for our needs: we want to create impressions, we want to be up to date, we want to feel good and look good...

Now you can consciously spend by contributing a small portion to the society and supporting “children in need”!


It is simple!

Either you donate your "luxury/high street" clothes or you buy from our collection of second hand and exclusive donations from designers. 

100 % of the proceeds goes to the enhancement of equal opportunities for



My motto:

“Success isn’t about how much money you make; it’s about the difference you make in people’s lives” Michelle Obama


"Every day is a fashion show and the world is your runway "- Coco Chanel


The global apparel market is valued at 3 trillion dollars, and accounts for 2 percent of the world's Gross Domestic Product (GDP). 

The womenswear industry is valued at 621 billion dollars

The menswear industry is valued at 402 billion dollars

The retail value of the luxury goods market is 339.4 billion dollars


The motivation to purchase clothes comes from a need driven by either new trends or change of life cycle (occupation, age etc).

There is a recurring desire to renew clothes and often bought but not always worn (70% of women admitted only using 50% of their clothes)

In the last 5 years of European crisis (in some countries more evident than other) different trends apply:

  • Shopping provides a haven in times of crisis: It is a sacred time for many women. 42% go shopping to « clear their heads, » « relax » or « have some time for themselves. » For some, shopping is even a priority. In fact, one in three shoppers are willing to tighten their belts for several weeks so that they can go shopping and « buy expensive products, which makes it really fun. »

  • The perfect shopping trip is full of deals, surprises and dreams: the key factors to being a successful shopper: finding bargains, wanting to be surprised and the need to be inspired.

  • New Fashion Trend: Spending Customers looking to upgrade their closets with better quality staples.  “It’s about being smart with fashion and your wardrobe”

  • High end Outlets stores: an increasing trend in Europe with stores opening up continuously. In 2014, McArthurGlen the European designer outlets leading company, in Italy only, generated a turnover of about €1 billion.

  • Second hand high end stores are a well-known secret in Paris, London, New York: it is a matter of both price and history! 

Do you feel empowered enough to join me into the “Always give philosophy…” ?

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